HECG BLOG

STRATEGY-ENGAGEMENT-MARKETING-RECRUITMENT

18 Dec Deakin University is Innovator of the Year: verdict from our 2015 in review

By David Wright, HECG Managing Director The year dawned with a shadow looming over the sector from continued pressure on funding and concerns when the potential saviour fee deregulation was road-blocked in the Senate. However, 2015 closes with a wave of positivity - more funding, increased Government...

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01 Oct HOME ADVANTAGE: WHY UNIVERSITIES NEED TO PROMOTE THEIR NATION AS MUCH AS THEIR INSTITUTION TO INTERNATIONAL STUDENTS

There are three essential and clearly recognised elements involved in the international student decision-making process – choosing a country, choosing a course, and choosing an institution. Universities and other education providers channel most of their marketing efforts into promoting their institutions and, to a certain extent,...

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23 Sep

News that an extremely small proportion of large Australian businesses collaborate with universities on research and innovation is disappointing and surprising. According to OECD findings cited by The Australian, companies working on new products or services in Australia are less likely to be working with...

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