HECG BLOG

STRATEGY-ENGAGEMENT-MARKETING-RECRUITMENT

23 Sep

News that an extremely small proportion of large Australian businesses collaborate with universities on research and innovation is disappointing and surprising. According to OECD findings cited by The Australian, companies working on new products or services in Australia are less likely to be working with...

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11 Sep INSPIRING THE INDIVIDUAL: ‘WHEN A STUDENT KNOWS THAT THEY HAVE ACHIEVED SOMETHING THEY DIDN’T THINK THEY COULD DO, IT REALLY IS THE BEST’

HECG has been banging on for many a month about the need for universities and colleges to put the student at the centre of the learning experience: not the professor/lecturer/tutor/technological gizmos, but the individuals in the classroom. As we’ve said before, those universities that best...

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28 Aug INNOVATION, CREATIVITY, ABSOLUTE CUSTOMER FOCUS, MAXIMUM RESULTS AT MINIMUM COST: HECG TAKES VIRTUAL REALITY TO MAKE YOUR UNIVERSITY A TOTALLY REAL INTERNATIONAL MARKETING SUCCESS

Imagine this: you are an 18-year-old student in Beijing with plans to study at a university somewhere in Australia. You haven’t yet decided where that “somewhere” will be, but at the local student recruitment fair it seems every higher education institution in the world is...

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