HECG BLOG

STRATEGY-ENGAGEMENT-MARKETING-RECRUITMENT

11 Sep INSPIRING THE INDIVIDUAL: ‘WHEN A STUDENT KNOWS THAT THEY HAVE ACHIEVED SOMETHING THEY DIDN’T THINK THEY COULD DO, IT REALLY IS THE BEST’

HECG has been banging on for many a month about the need for universities and colleges to put the student at the centre of the learning experience: not the professor/lecturer/tutor/technological gizmos, but the individuals in the classroom. As we’ve said before, those universities that best...

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28 Aug INNOVATION, CREATIVITY, ABSOLUTE CUSTOMER FOCUS, MAXIMUM RESULTS AT MINIMUM COST: HECG TAKES VIRTUAL REALITY TO MAKE YOUR UNIVERSITY A TOTALLY REAL INTERNATIONAL MARKETING SUCCESS

Imagine this: you are an 18-year-old student in Beijing with plans to study at a university somewhere in Australia. You haven’t yet decided where that “somewhere” will be, but at the local student recruitment fair it seems every higher education institution in the world is...

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