Higher education marketing Tag

09 Nov Securing the future of universities by telling it like it is: HECG Highered Trendwatch

In my previous post I waxed on the importance - and effectiveness - of good storytelling in higher education. Letting your community and stakeholders know what you are doing and why in creative and compelling ways provides great benefits for universities: not just in the...

Read More

12 Apr HECG HIGHERED TRENDWATCH: Universities and the art of digital story-telling

The ‘Aristotle of our time’ Robert McKee, a guiding guru for writers of all kinds everywhere, says that storytelling is the most powerful way to put ideas into the world. Have universities grasped this simple but paradoxically complex truth and used it to good effect...

Read More

25 Feb Regional universities: how enormous potential can be realised

By David Wright Many of you would have seen the recent article in The Australian Higher Education section titled Regional universities a rich and exciting resource at our doorstep by National's Senator Bridget McKenzie.  I totally agree with her argument. HECG acts for both regional and city...

Read More

04 Feb More good news for HECG’s innovative collaborative model for International Recruiting and how we can help you to succeed

After a successful redesign of international practice for customers in Sydney, Tasmania and Chicago, HECG continues to successfully revamp international education with other clients. We can’t claim all of this success as our own - that is not true or how we work.   Our model...

Read More

02 Feb How HECG’s expanded team can bring their talent and expertise to help you to reach your highered goals

The Higher Education Consulting Group (HECG) is looking forward to delivering success and new opportunities in 2016 for all its present and future clients, bolstered by an expanded team of expert consultants who possess deep knowledge of the higher education and vocational sectors. Mr David Wright,...

Read More

14 Jan These simple strategies will help your university to develop rewarding links with alumni

Many universities are nowhere close to optimising their relationship with their alumni. Here are some ways universities can make the most out of their graduates – including drawing on their skills, their wisdom and their experience - to the mutual benefit of all concerned. The dividend...

Read More