University marketing Tag

12 Apr HECG HIGHERED TRENDWATCH: Universities and the art of digital story-telling

The ‘Aristotle of our time’ Robert McKee, a guiding guru for writers of all kinds everywhere, says that storytelling is the most powerful way to put ideas into the world. Have universities grasped this simple but paradoxically complex truth and used it to good effect...

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04 Feb More good news for HECG’s innovative collaborative model for International Recruiting and how we can help you to succeed

After a successful redesign of international practice for customers in Sydney, Tasmania and Chicago, HECG continues to successfully revamp international education with other clients. We can’t claim all of this success as our own - that is not true or how we work.   Our model...

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02 Feb How HECG’s expanded team can bring their talent and expertise to help you to reach your highered goals

The Higher Education Consulting Group (HECG) is looking forward to delivering success and new opportunities in 2016 for all its present and future clients, bolstered by an expanded team of expert consultants who possess deep knowledge of the higher education and vocational sectors. Mr David Wright,...

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13 Jan To increase student recruitment university Faculties must tell their own great stories: Here’s how

HECG believes that the impetus for increased student recruitment must begin and end in individual university Faculties. It is true that Faculties do engage in marketing and recruitment activities, however what frequently occurs is that they tend to duplicate the efforts of centralized expert departments rather...

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