Imagine this: you are an 18-year-old student in Beijing with plans to study at a university somewhere in Australia. You haven’t yet decided where that “somewhere” will be, but at the local student recruitment fair it seems every higher education institution in the world is...
The 2015 Academic Ranking of World Universities was released over the weekend. In 2014, HECG analysis determined exact positions for universities ranked below 100 and reported the impressive net improvement of 246 places for the 20 Australian universities included the World Ranking of 500 universities. In...
An article in the UK Guardian Higher Education Network reveals that last year UK universities saw a record level of new funds secured from alumni. However, it adds, the picture is not universally positive: While the number of alumni involved in philanthropic giving continues to grow,...
A university’s best advertisement is its graduates yet at best many institutions treat their alumni as if they are a cash cow to be milked at increasingly frequent intervals. Across the board universities are failing to understand that much higher value – both direct financial...
Within the etymological heart of the plural noun alumni is the Latin verb alere, which has the sense of “to nourish” or care – ideas which took root in the late medieval period when masters nurtured their upper-caste students through the trivium (grammar, rhetoric, logic)...
When it comes to international education and promoting Australia as one of the best destinations for students in the world, Coldplay have probably summed up the task ahead as well as anyone – Nobody said it was easy. The Australian Federal Government certainly seems to...
It is well understood that international students carefully consider factors such as ranking and financial commitments when deliberating an offer. However, in HECG’s view, equally important are off-campus factors. For starters there is the city and country in which the university is located, followed closely...
Marketing to the point when a prospective international student is made an offer is relatively straight- forward for experienced practitioners. This is because an offer from a university marks a prestigious milestone in a person’s life. As we point out in HECG’s new digital marketing guide...
The prospective student buying cycle for a higher education degree, an expensive and highly-emotionally involved decision, resembles that of a car or house purchase. It is no surprise, therefore, that it takes on average 12 months from the initial contact by the university for a...
A young woman in Chennai, India is delighted beyond measure when she learns she has been made an offer to study in a well-regarded Australian university. Her family are equally excited and they hold a celebratory dinner that evening in her honour, with her parents,...