HECG

STRATEGY-ENGAGEMENT-MARKETING-RECRUITMENT

02 Feb How HECG’s expanded team can bring their talent and expertise to help you to reach your highered goals

HECG, Higher Education, Higher Education Marketing, International Students, Student Recruitment, Universities by David Myton 0 Comments
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The Higher Education Consulting Group (HECG) is looking forward to delivering success and new opportunities in 2016 for all its present and future clients, bolstered by an expanded team of expert consultants who possess deep knowledge of the higher education and vocational sectors. Mr David Wright,...

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19 Jan Creative adaptation: what higher education can learn from a study of sport

Cricket, HECG, Higher Education, Higher Education Marketing, Innovation, Twenty-20 cricket, Universities by David Myton 0 Comments
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Universities and sports share some commonalities: they have been around a long time, are essentially conservative, are of enormous benefit to young people and yet treasure the wisdom of the old, are part of our cultural heritage, people have strong opinions about them, and, whether...

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14 Jan These simple strategies will help your university to develop rewarding links with alumni

Higher Education, Higher Education Marketing, Universities, University alumni, University Students by David Myton 0 Comments
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Many universities are nowhere close to optimising their relationship with their alumni. Here are some ways universities can make the most out of their graduates – including drawing on their skills, their wisdom and their experience - to the mutual benefit of all concerned. The dividend...

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13 Jan To increase student recruitment university Faculties must tell their own great stories: Here’s how

Higher Education, Higher Education Marketing, Universities, University Faculties, University Students by David Myton 0 Comments
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HECG believes that the impetus for increased student recruitment must begin and end in individual university Faculties. It is true that Faculties do engage in marketing and recruitment activities, however what frequently occurs is that they tend to duplicate the efforts of centralized expert departments rather...

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11 Jan How digital marketing + empathy attracts more international students

Digital Marketing, Higher Education, Higher Education Marketing, International Students, Universities, University Students by David Myton 0 Comments
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A young woman in Chennai is delighted beyond measure when she learns she has been made an offer to study in a well-regarded Australian university. Her family are equally excited and they hold a celebratory dinner that evening in her honour, with her parents, grandparents,...

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18 Dec Deakin University is Innovator of the Year: verdict from our 2015 in review

Higher Education, Innovation, Universities, University Faculties, University Students, Vocational Education and Training by David Myton 0 Comments
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By David Wright, HECG Managing Director The year dawned with a shadow looming over the sector from continued pressure on funding and concerns when the potential saviour fee deregulation was road-blocked in the Senate. However, 2015 closes with a wave of positivity - more funding, increased Government...

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10 Nov NEW PARTNERSHIP SET TO BRING BETTER DEAL FOR AUSTRALIA’S STUDENTS WITH A DISABILITY

Uncategorized by George Hernandez 0 Comments
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Greater educational opportunities for disabled students are likely to result from a new international partnership involving Australia’s Global Access Project (GAP). GAP this week joined IBM and Nuance Communications (the creators of Dragon NaturallySpeaking software) as the third industry partner in the Liberated Learning Consortium (LLC)...

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