Sharon Kerr speaks with Professor Steven Schwartz Recently I was privileged to interview Professor Steven Schwartz for HECG. I first met Professor Schwartz when working at Macquarie University and remembered well his alert to the Higher Education Sector in 2010 of the changing times ahead. At...
HECG’s International Marketing wizard George Hernandez asked a very interesting question in a blog on this page last year – considering that most students choose a country before choosing an educational institution, shouldn’t the marketing and recruitment departments of these education providers make a better...
An article in The Australian Higher Education Section today cites work by HECG’s Kylie Colvin, which analyses the return of investment of university marketing strategies. HES editor Julie Hare, quoting Kylie’s analysis, writes that Charles Sturt University had the most effective marketing strategy in 2012, getting...
WLT = We love TED and this is a great animated video on changing paradigms in education from Ken Robinson ...
In Evelyn Waugh’s masterpiece Brideshead Revisited life at university in the 1920s is depicted as an idyll. The fictional narrator Charles Ryder and his friend Lord Sebastian Flyte, along with his other close chum, teddy bear Aloysius, enjoy languid golden summers replete with bubbly and...
Marketing is now a priority for Australian universities. With price deregulation for domestic students imminent, we are already seeing an escalating number of well-attended conferences on the subjects of pricing and marketing. Everyone wants to know the best and most effective way of pitching their...
If, as HECG believes, students should be at the heart and centre of higher education, then this also has profound implications for those who teach them – their academic lecturers. At base, universities are schools where students are taught an array of subjects ranging from...
A scan through higher education related Twitter hashtags or browsing universities through search engines reveals the unsurprising fact that universities are the source of much debate and discussion. What is surprising, on reflection, is that much of this conversation is centred on the “how-what-where-when” of higher...
1. Flip-flops. The Australian Federal Government will flip to supporting Higher Education and then flop with a cost cutting measure. 2. Tourists. The Americans will be touring Asia much more frequently cutting everyones’ grass. Business lounges and university restaurants will get louder. 3. Scanned everywhere you go....
International education: Higher Education Consulting Group David Wright didn’t need to do much digging to see the business opportunity in international education. From the moment he left his role as vice-president at Macquarie University he was approached by a US university needing help developing its international...