Digital Marketing

19 Aug ENZ workshops in September

Chinese social media, Digital Marketing, HECG, Higher Education, International education, International Students, social media, Universities by David Myton 0 Comments
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Education New Zealand in conjunction with the Higher Education Consulting Group (HECG) will run a series of digital technology and social media workshops in September in Auckland, Wellington and Christchurch. Workshop 1: Students’ view from their window travelling along the digital freeway Technology is changing the way...

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12 Apr HECG HIGHERED TRENDWATCH: Universities and the art of digital story-telling

Digital Marketing, HECG, Higher Education, Higher Education Marketing, Universities, University Students by David Myton 0 Comments
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The ‘Aristotle of our time’ Robert McKee, a guiding guru for writers of all kinds everywhere, says that storytelling is the most powerful way to put ideas into the world. Have universities grasped this simple but paradoxically complex truth and used it to good effect...

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11 Jan How digital marketing + empathy attracts more international students

Digital Marketing, Higher Education, Higher Education Marketing, International Students, Universities, University Students by David Myton 0 Comments
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A young woman in Chennai is delighted beyond measure when she learns she has been made an offer to study in a well-regarded Australian university. Her family are equally excited and they hold a celebratory dinner that evening in her honour, with her parents, grandparents,...

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