Higher Education Marketing

09 Nov Securing the future of universities by telling it like it is: HECG Highered Trendwatch

Books, Creativity, HECG, Higher Education, Higher education management, Higher Education Marketing, Research, Universities by David Myton 0 Comments
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In my previous post I waxed on the importance - and effectiveness - of good storytelling in higher education. Letting your community and stakeholders know what you are doing and why in creative and compelling ways provides great benefits for universities: not just in the...

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03 May Philosopher’s college may prove to be disruptive innovation: HECG HIGHERED TRENDWATCH

HECG, Higher Education, Higher Education Marketing, Innovation, Universities by David Myton 0 Comments
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Brains and Bloomsbury seem to go together. The bustling central London suburb is home to the British Museum, the University of London, and several leading medical institutions. Back in the smog-filled day Charles Dickens roamed its streets and later the likes of Virginia Woolf, John...

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12 Apr HECG HIGHERED TRENDWATCH: Universities and the art of digital story-telling

Digital Marketing, HECG, Higher Education, Higher Education Marketing, Universities, University Students by David Myton 0 Comments
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The ‘Aristotle of our time’ Robert McKee, a guiding guru for writers of all kinds everywhere, says that storytelling is the most powerful way to put ideas into the world. Have universities grasped this simple but paradoxically complex truth and used it to good effect...

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25 Feb Regional universities: how enormous potential can be realised

Higher Education, Higher Education Marketing, Innovation, Regional universities, Student Recruitment, Universities, University Students by David Myton 0 Comments
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By David Wright Many of you would have seen the recent article in The Australian Higher Education section titled Regional universities a rich and exciting resource at our doorstep by National's Senator Bridget McKenzie.  I totally agree with her argument. HECG acts for both regional and city...

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04 Feb More good news for HECG’s innovative collaborative model for International Recruiting and how we can help you to succeed

HECG, Higher Education, Higher Education Marketing, International Students, Student Recruitment, Universities, University Students by David Myton 0 Comments
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After a successful redesign of international practice for customers in Sydney, Tasmania and Chicago, HECG continues to successfully revamp international education with other clients. We can’t claim all of this success as our own - that is not true or how we work.   Our model...

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02 Feb How HECG’s expanded team can bring their talent and expertise to help you to reach your highered goals

HECG, Higher Education, Higher Education Marketing, International Students, Student Recruitment, Universities by David Myton 0 Comments
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The Higher Education Consulting Group (HECG) is looking forward to delivering success and new opportunities in 2016 for all its present and future clients, bolstered by an expanded team of expert consultants who possess deep knowledge of the higher education and vocational sectors. Mr David Wright,...

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19 Jan Creative adaptation: what higher education can learn from a study of sport

Cricket, HECG, Higher Education, Higher Education Marketing, Innovation, Twenty-20 cricket, Universities by David Myton 0 Comments
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Universities and sports share some commonalities: they have been around a long time, are essentially conservative, are of enormous benefit to young people and yet treasure the wisdom of the old, are part of our cultural heritage, people have strong opinions about them, and, whether...

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14 Jan These simple strategies will help your university to develop rewarding links with alumni

Higher Education, Higher Education Marketing, Universities, University alumni, University Students by David Myton 0 Comments
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Many universities are nowhere close to optimising their relationship with their alumni. Here are some ways universities can make the most out of their graduates – including drawing on their skills, their wisdom and their experience - to the mutual benefit of all concerned. The dividend...

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