Higher Education Marketing

13 Jan To increase student recruitment university Faculties must tell their own great stories: Here’s how

HECG believes that the impetus for increased student recruitment must begin and end in individual university Faculties. It is true that Faculties do engage in marketing and recruitment activities, however what frequently occurs is that they tend to duplicate the efforts of centralized expert departments rather...

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11 Jan How digital marketing + empathy attracts more international students

A young woman in Chennai is delighted beyond measure when she learns she has been made an offer to study in a well-regarded Australian university. Her family are equally excited and they hold a celebratory dinner that evening in her honour, with her parents, grandparents,...

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