Higher Education

25 Feb Regional universities: how enormous potential can be realised

Higher Education, Higher Education Marketing, Innovation, Regional universities, Student Recruitment, Universities, University Students by David Myton 0 Comments
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By David Wright Many of you would have seen the recent article in The Australian Higher Education section titled Regional universities a rich and exciting resource at our doorstep by National's Senator Bridget McKenzie.  I totally agree with her argument. HECG acts for both regional and city...

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18 Feb HECG HIGHERED TRENDWATCH: Visions of the university of the future

HECG, Higher Education, Innovation, Millennials, Universities, University Students by David Myton 0 Comments
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[caption id="attachment_415" align="aligncenter" width="662"] In our previous post we asked if traditional universities would be able to navigate the coming ‘Millennial storm’ in which a new generation of students with fresh hopes, dreams and perspectives would demand a higher education more suited to their changed...

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04 Feb More good news for HECG’s innovative collaborative model for International Recruiting and how we can help you to succeed

HECG, Higher Education, Higher Education Marketing, International Students, Student Recruitment, Universities, University Students by David Myton 0 Comments
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After a successful redesign of international practice for customers in Sydney, Tasmania and Chicago, HECG continues to successfully revamp international education with other clients. We can’t claim all of this success as our own - that is not true or how we work.   Our model...

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02 Feb How HECG’s expanded team can bring their talent and expertise to help you to reach your highered goals

HECG, Higher Education, Higher Education Marketing, International Students, Student Recruitment, Universities by David Myton 0 Comments
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The Higher Education Consulting Group (HECG) is looking forward to delivering success and new opportunities in 2016 for all its present and future clients, bolstered by an expanded team of expert consultants who possess deep knowledge of the higher education and vocational sectors. Mr David Wright,...

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19 Jan Creative adaptation: what higher education can learn from a study of sport

Cricket, HECG, Higher Education, Higher Education Marketing, Innovation, Twenty-20 cricket, Universities by David Myton 0 Comments
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Universities and sports share some commonalities: they have been around a long time, are essentially conservative, are of enormous benefit to young people and yet treasure the wisdom of the old, are part of our cultural heritage, people have strong opinions about them, and, whether...

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14 Jan These simple strategies will help your university to develop rewarding links with alumni

Higher Education, Higher Education Marketing, Universities, University alumni, University Students by David Myton 0 Comments
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Many universities are nowhere close to optimising their relationship with their alumni. Here are some ways universities can make the most out of their graduates – including drawing on their skills, their wisdom and their experience - to the mutual benefit of all concerned. The dividend...

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13 Jan To increase student recruitment university Faculties must tell their own great stories: Here’s how

Higher Education, Higher Education Marketing, Universities, University Faculties, University Students by David Myton 0 Comments
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HECG believes that the impetus for increased student recruitment must begin and end in individual university Faculties. It is true that Faculties do engage in marketing and recruitment activities, however what frequently occurs is that they tend to duplicate the efforts of centralized expert departments rather...

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11 Jan How digital marketing + empathy attracts more international students

Digital Marketing, Higher Education, Higher Education Marketing, International Students, Universities, University Students by David Myton 0 Comments
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A young woman in Chennai is delighted beyond measure when she learns she has been made an offer to study in a well-regarded Australian university. Her family are equally excited and they hold a celebratory dinner that evening in her honour, with her parents, grandparents,...

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