Marketing to the point when a prospective international student is made an offer is relatively straight- forward for experienced practitioners. This is because an offer from a university marks a prestigious milestone in a person’s life. As we point out in HECG’s new digital marketing guide...
The prospective student buying cycle for a higher education degree, an expensive and highly-emotionally involved decision, resembles that of a car or house purchase. It is no surprise, therefore, that it takes on average 12 months from the initial contact by the university for a...
A young woman in Chennai, India is delighted beyond measure when she learns she has been made an offer to study in a well-regarded Australian university. Her family are equally excited and they hold a celebratory dinner that evening in her honour, with her parents,...
Sharon Kerr speaks with Professor Steven Schwartz Recently I was privileged to interview Professor Steven Schwartz for HECG. I first met Professor Schwartz when working at Macquarie University and remembered well his alert to the Higher Education Sector in 2010 of the changing times ahead. At...
HECG’s International Marketing wizard George Hernandez asked a very interesting question in a blog on this page last year – considering that most students choose a country before choosing an educational institution, shouldn’t the marketing and recruitment departments of these education providers make a better...
An article in The Australian Higher Education Section today cites work by HECG’s Kylie Colvin, which analyses the return of investment of university marketing strategies. HES editor Julie Hare, quoting Kylie’s analysis, writes that Charles Sturt University had the most effective marketing strategy in 2012, getting...
WLT = We love TED and this is a great animated video on changing paradigms in education from Ken Robinson ...
In Evelyn Waugh’s masterpiece Brideshead Revisited life at university in the 1920s is depicted as an idyll. The fictional narrator Charles Ryder and his friend Lord Sebastian Flyte, along with his other close chum, teddy bear Aloysius, enjoy languid golden summers replete with bubbly and...
Marketing is now a priority for Australian universities. With price deregulation for domestic students imminent, we are already seeing an escalating number of well-attended conferences on the subjects of pricing and marketing. Everyone wants to know the best and most effective way of pitching their...
If, as HECG believes, students should be at the heart and centre of higher education, then this also has profound implications for those who teach them – their academic lecturers. At base, universities are schools where students are taught an array of subjects ranging from...